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Still Made With Brominated Vegetable Oil

By bukkhead | August 29, 2007

PRODUCT REVIEW: ‘MOUNTAIN DEW GAMER’S FUEL’
PepsiCo Inc.
24 oz bottles, 16 oz cans
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gamers fuelFirst there was Mountain Dew, way back in 1948. Then there was the internet, and eventually blogs, (before they were called blogs), and a pretty goth girl in 2001 who said she liked the new Code Red. That was enough for me to try it. And then there was Pitch Black in 2004, and I was in love. Then Live Wire (actually 2003, but I didn’t see it until later), which changed my love to lust. Pitch Black disappeared, as summer loves do, and Live Wire stayed, providing me the occasional convenience store or gas-station food-mart booty call.

During all of this, Mountain Dew become sort of the unofficial gamer drink, and its variations were adopted with varying degrees of acceptance. There is no quintessential gamers game, though the various memes flying about would seem to indicate the Halo is as good as any. At least that’s what some marketers would have you believe, and to solidify this more so, the new Dew is called Gamer’s Fuel.

It will only last a short while, like Pitch Black. Gamer’s Fuel and I have met, and we like one another, well enough. There’ll be no summer fling this time, however (my heart will always be Black) and in a 2 am break during an all-nighter, Live Wire will still be what beckons. Nevertheless, I can see some falling head over heels for Gamer’s Fuel.

It’s got sort of a candy taste, more tutti than frutti. The label is blazoned with the Halo 3 symbol, so I might have to grab a bottle and save it (empty) for posterity. Not that I am a huge Halo 3 fan. But I do look forward to playing the game. Heck, I saved an empty can of Buzz cola when they turned 7-11s into Kwik-E Marts for the Simpson’s movie. It’ll be something to throw away when I decided to do a junk purge.

Should you try it? Well yes, of course. When I was teaching English (tutoring, really) my students would sometimes struggle with the compare and contrast essay, and I would tell them, show how too things that are different are somehow the same, or how two things that are similar have vast differences. So if you like one of the Mountain Dew flavors, you should try the varieties, so that you can focus on what it is you like best. Do you like the caffeine, the sweet, the way it goes into the cracks between your tongue and cheek before it squirts into the back of your throat and bounces around in your stomach for a while?

Do you like the way it makes you pee three or four times more than usual, and way more than the mere 20 oz you downloaded? Do you like that you can chug a whole bottle in one breath because it’s just a tad less carbonated? If you like doing the dew, the Gamer’s Fuel is not a bad addition to you repertoire. Chug on, dude.

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